AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on Unified Platform in Hungary Q2 2025
Explore the performance trends of Hungary's top beauty retail apps in Q2 2025, highlighting downloads and active user metrics from Sensor Tower data.
In the second quarter of 2025, the top beauty retail applications in Hungary demonstrated varied performance trends on a unified platform, as captured by Sensor Tower.
Mein dm saw weekly downloads fluctuate, starting at about 12.2K and dipping to around 7K mid-quarter, before rising again to approximately 8.6K by the end of June. Active user numbers remained relatively stable, peaking at around 563K mid-June, ending the quarter with about 479K.
For Notino: profumi e cosmetici, downloads showed a significant increase, with a peak of over 10K in early May, followed by a steady decrease to around 5K by the end of June. The active user base started at 147K and experienced a slight decline, stabilizing around 130K.
LUXOYA experienced an initial spike in downloads to 9.5K in mid-April, followed by a steep decline, stabilizing at around 500 weekly downloads by the end of the quarter.
Douglas Parfüméria maintained consistent weekly downloads, peaking at 3.4K in early May. Active users showed a gradual increase, starting at 38.2K and reaching 44.4K by mid-June.
Lastly, Crystal Nails had modest download figures, ranging from 147 to 346 throughout the quarter.
For more detailed insights and analytics, visit Sensor Tower's platform.
